.2Performant, a Romanian technology and also affiliate marketing services company, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it intends to obtain the Profitshare affiliate systems in Romania and Bulgaria from Conversion Advertising. Concurrently, Dante International, the proprietor of eMAG, will definitely come to be a shareholder in 2Performant.On September 6, 2Performant’s Panel of Supervisors wrapped up an initial deal to obtain the Profitshare.ro and Profitshare.bg affiliate networks possessed by Transformation Advertising S.R.L. as well as Conversion Advertising And Marketing EOOD.
The agreement details the principles of the purchase as well as is not officially binding, conforming to the firm push presented through Economedia.The function includes the transfer of the Profitshare service lines coming from Transformation Advertising and marketing S.R.L. and Transformation Marketing EOOD (as sellers) to 2Performant (as the buyer). Dante International S.A.
(large number investor of Transformation Advertising and marketing S.R.L.) will belong to business transactions deal as a backer.” As soon as the Profitshare transaction is actually accomplished, our company will broaden our present ability as well as transform our client collection in both Romania and also Bulgaria. Our company still have a couple of significant steps to complete, however I am actually certain that the groups involved in the deal on each edges will certainly deal with to accomplish all of them properly. Our team will definitely introduce our post-acquisition plannings after settling the purchase according to the ultimate arrangement,” said Dorin Boerescu, CEO and also Co-Founder of 2Performant System.The deal cost is actually RON 4.3 thousand, as well as will be paid for 55% in money and 45% in 2Performant allotments through a funding increase..” 2Performant is actually a youthful and compelling company with values that sound with our team.
Our team anticipate that, after the transaction is settled, the Profitshare business combined along with 2Performant will definitely supply more significant worth to its own clients,” stated Tudor Manea, General Supervisor of Dante International SA.2Performant also takes note that a number of actions remain to accomplish and also finalize the purchase, such as the prosperous fulfillment of the as a result of diligence analysis by 2Performant.Profitshare was launched in 2012 and also currently possesses a portfolio of 250 associate systems (consisting of the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Photo resource: the company).