.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to snagging billions in equity capital every year, have actually reared nearly $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That lag is due to market concentration, improved regulatory pressures, and financial uncertainties.ADWEEK consulted with 5 VCs that continue to invest in adtech providers, even with these problems, regarding what they are actually seeking as well as what they stay away from. Probably unsurprisingly, these investors are actually targeting chances in privacy-focused modern technologies and also industry-specific places like hooked up TV.